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July 19, 2019

Here's a quiz for Tampa Bay small business owners:

Which of these online sites reach more adults each month than Tampa Bay radio stations: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may surprise you.

Radio reaches more adult consumer...

May 31, 2019

Everybody in Tampa Bay used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.

Last week, for instance, according to Nielsen, only 79% of Tampa Bay consumers watched...

69% of American's use social media, so it's no surprise that most business owners and marketers spend a great deal of time developing strategies to reach this audience to sell their products & services.

Organic Reach Has Dropped

Unfortunately however, as platforms like F...

On January 11, 2018, Mark Zuckerberg told the world that Facebook's go-forward strategy would be changing in a way that would benefit users, by featuring more in-feed content from their friends and family and less content from business and publisher pages (for example,...

September 25, 2017

Over the last ten years, digital marketing agencies have done a wonderful job convincing business owners that the only way that consumers will ever find them online is by buying a beautifully designed custom website from them,  that is optimized for search engines (SEO...

June 9, 2017

The fundamentals of customer acquisition haven't changed much over the past few decades.  

Twenty years ago, when a homeowner needed to repair a leaky roof, she grabbed her latest copy of the Yellow Pages, flipped alphabetically to the "R" section,  searched for a...

April 18, 2017

Almost every week, I speak with small business owners who tell me that they cannot compete with the "big guys" in their industry because they can't afford to '"spend as much as they do" {on marketing}.

I get it, the idea of allocating hard-earned revenue on something ab...

March 29, 2017

Mobile, Video & Influencers Top The List

According to small business experts, the top digital marketing trends for 2017 include mobile, video, and using influencers to brand and promote businesses.  

Mobile device use is expected to surpass desktop this year, a...

March 14, 2017

According to the Small Business Administration, nearly 50% of all new businesses will fail in their first year of operation.  While there are at least a dozen reasons why businesses fail, one of the primary reasons identified by the SBA is the inability to attract and...

March 8, 2017

For years, I've been teaching my clients that there are 3 basic things you must get right when marketing your business.  Now, don't get me wrong....if your business is the next Starbucks or Apple, you may think that you don't need to get all three correct.  


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