"a plan of action or policy designed to achieve a major or overall aim"
Knowing how and when to reach customers is different for every company, and for every product category's purchase cycle. But the steps you take to formulate your marketing strategy, along with the long term consistency of your plan will forever impact your top-line sales and growth potential.
Much like dieting or exercise, if you don't seriously commit to a long term plan, you'll never see serious long term results. Strategies require consistency, analysis, well thought out tactics, and most importantly ACTION.
DO YOU NEED HELP WITH YOUR MARKETING STRATEGY?