What do Folgers Coffee, McDonalds & State Farm all have in common?

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They are some of the biggest brands in America, and all 3 of them use a jingle to make sure you never forget them.

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What is a "Jingle"?  You know, that short little audio fingerprint that is used by the brand in all of it's advertising that after you hear it, you can't ever forget it?  Think,  "da da da da da, I'm lovin it!" or "Like a good neighbor, State Farm is there.." or "...the best part of waking up, is Folgers in your cup....".

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The truth is, most people don't really hate advertising.  But they do hate BAD ADVERTISING. And bad advertising gets tuned out, even if it's heard 10 times in a day.  Using a jingle ensures that your commercial is not only heard, but ensures that your commercial finds a little niche inside every listeners brain to live and resurface throughout the day.  

 

At the MONEY MARKETING MINUTE, it's my goal to inspire & motivate businesses to create advertising that not only cuts thru the clutter to create stickiness, but to entertain, engage and activate at a deeper level.

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Why not add a custom, high quality jingle to your advertising?  It's not as expensive as you might have thought, and it'll set you apart from your competitors in a way that they CANNOT duplicate!

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HOW FOLGERS USES THEIR JINGLE AFTER 32 YEARS

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For the past 32 years, Folgers Coffee has been using the same jingle, and this year launched a contest for consumers to put their own spin on it to have a chance to win $25,000!  Now that's an idea that none of their competition can duplicate...and it's all because of their custom, 4 second jingle.

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Check out how Folgers is using their heritage jingle, and then imagine how your business will use your jingle in your advertising!