Here's a quiz for Tampa Bay small business owners: Which of these online sites reach more adults each month than Tampa Bay radio stations: Google? Netflix? E...

Everybody in Tampa Bay used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television ad...

69% of American's use social media, so it's no surprise that most business owners and marketers spend a great deal of time developing strategies to reach thi...

On January 11, 2018, Mark Zuckerberg told the world that Facebook's go-forward strategy would be changing in a way that would benefit users, by featuring mor...

Over the last ten years, digital marketing agencies have done a wonderful job convincing business owners that the only way that consumers will ever find them...

The fundamentals of customer acquisition haven't changed much over the past few decades. Twenty years ago, when a homeowner needed to repair a leaky roof, sh...

Almost every week, I speak with small business owners who tell me that they cannot compete with the "big guys" in their industry because they can't afford to...

Mobile, Video & Influencers Top The List According to small business experts, the top digital marketing trends for 2017 include mobile, video, and using infl...

According to the Small Business Administration, nearly 50% of all new businesses will fail in their first year of operation. While there are at least a doze...

For years, I've been teaching my clients that there are 3 basic things you must get right when marketing your business. Now, don't get me wrong....if your b...