The Process

The road map to your success has already been written

Success in marketing doesn't happen by accident. 

It starts with a plan and requires consistency.  Once you've filled out an application to be considered for a marketing consultation, below are the basic steps of the process you can expect as I develop a strategy & tactics for the future of your marketing:

> Complete marketing analysis - I will review with you all past & current marketing, analytics, and profitability. This includes every aspect of your marketing online & offline.

> Creative recommendations - based on what your existing customers say about your business, my team and I will craft creative messaging that can be used across all platforms to activate customers.  The intent of awesome creative messaging is to cause your business to stand-out and authentically position your brand to your target audience. 

> Campaign recommendations - based on the profitability of your target customers, I will propose to you a specific strategy that will engage & activate prospective customers into your sales funnel.  Activation periods for campaigns generally consist of a minimum of 12 months with seasonal fluctuations taken into account for maximum efficiency, rates and measurable response. Campaigns shorter than 6-9 months are the exception and are generally not recommended.

> Campaign review - during the course of your campaign, we will regularly review measurable benchmarks (web traffic, social media engagement, total sales revenue) and as necessary adjust creative messaging to strengthen response and/or accommodate seasonal sales, specials, events and offers.

SAMPLING OF CLIENT INDUSTRIES I SERVE:  AUTOMOTIVE DEALERSHIPS. ONLINE ONLY BUSINESSES.  RETAIL. PROFESSIONAL PERSONAL SERVICES (LEGAL, INSURANCE, FINANCIAL PLANNING, HEALTHCARE) . HOME SERVICES PROVIDERS (HVAC, ROOFING, PLUMBING, REMODELING) .  EVENTS. RESTAURANTS.  

Mark Steckman & long time client Chante Demoustes - President/COO of Cirque Italia 

Mark Steckman & the marketing team for client Universal Studios Orlando